The FTC has taken strong action against Mobilewalla and Gravy Analytics, banning them from selling Americans' sensitive location data, which could expose individuals to privacy risks.
The commission's scrutiny revealed that Gravy Analytics unlawfully collected data from visits to sensitive locations, leading to the prohibition on selling or disclosing such sensitive information.
Mobilewalla's collection practices drew serious concerns, as they amassed over 2 billion unique identifiers and substantial amounts of sensitive location tracking data.
The FTC's order asserts that Mobilewalla and Gravy Analytics must cease any activities involving sensitive location data, highlighting the need for stricter regulations on data privacy.
Collection
[
|
...
]