The article explores the ethics surrounding surveillance capitalism, particularly in targeted advertising and military technology. It emphasizes the importance of awareness in both Utilitarian and Deontological ethical frameworks when evaluating ethical concerns. Targeted advertisements can be viewed as benign or intrusive, showing the need for regulation and ethical oversight. The need for data anonymization is highlighted as a way to respect individual rights while still enabling businesses to benefit from data. Moreover, the article stresses the balance of social security and education to mitigate the risks of manipulation through technology.
It is essential that research today aims to make data anonymous, allowing businesses to profit while upholding privacy, autonomy, and surveillance concerns in the digital age.
Targeted advertising, though seemingly harmless, can be perceived as intrusive; it necessitates careful management to respect individual autonomy and prevent abuse.
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