Multiple pieces of evidence entered during the trial indicate that Google's operational strategies suggest a possible monopoly, utilizing strategic acquisitions to eliminate competition rather than innovating development internally.
Internal communications from Google executives, including discussions on acquiring potential competitors to consolidate power, reveal a corporate strategy focused on maintaining control over the market rather than fostering competitive innovation.
Witness testimonies reflect concerns about the industry's future, especially with the rise of generative AI, prompting questions on how regulators might prevent another company with monopolistic tendencies from arising.
As the DOJ wraps its case, the significant disclosures about Google’s internal strategies and industry practices underscore a critical moment that could reshape the future of online advertising.
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