"which allowed the collection of kids' personal information without their consent or notification to their parents. This occurred after the entertainment giant failed to tag kid-directed videos on YouTube as "Made for Kids" (MFK), a label that instructs the video streaming platform to block personal data collection and stop serving personalized ads on correctly designated content to protect children's privacy, as required by the Children's Online Privacy Protection Rule (COPPA Rule)."
"However, according to the complaint, Disney has marked all videos uploaded to YouTube as MFK at the channel level, which has led to each video being incorrectly tagged as "Not Made for Kids" (NMFK). Disney also failed to correctly designate children-focused content, despite YouTube alerting the entertainment giant that it switched labels in 2020 for over 300 Disney videos from NMFK to MFK, including some with music and visual content from The Incredibles, Coco, Toy Story, Frozen, and Mickey Mouse."
""The complaint says the mislabeling allowed Disney, through YouTube, to collect personal data from children under 13 viewing child-directed videos and use that data for targeted advertising to children," the FTC said. "Disney receives a portion of the revenues that YouTube generates from advertising placed with Disney videos and revenues from advertising that Disney sells directly." Besides the $10 million civil penalty, the settlement will also require Disney to notify parents before c"
The FTC alleged that Disney mislabeled children-directed YouTube videos, causing personal data collection from kids without parental consent. YouTube has required creators to mark videos and channels as 'Made for Kids' since 2019 under the COPPA Rule to block data collection and personalized ads on child-directed content. Disney marked all uploaded videos at the channel level as MFK, which led to incorrect 'Not Made for Kids' tags and failure to designate children-focused content despite YouTube alerts about label switches on over 300 videos. The mislabeling enabled targeted advertising to children and ad revenue sharing. The settlement includes a $10 million civil penalty and parental-notification obligations.
Read at BleepingComputer
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