In a tense negotiation standoff, DirecTV and Disney faced off over content fees, resulting in a blackout impacting 11 million homes and critical sporting events.
DirecTV's Rob Thun criticized Disney for prioritizing profits over consumer choice, stating they make it difficult for viewers to access preferred shows at reasonable prices.
Disney's leaders argued that DirecTV's refusal to adequately value their content denied millions access during crucial sporting moments, like the US Open and college football.
Despite calls for compromise, Disney insisted they won't settle for undervalued agreements, emphasizing their content's significant value in the marketplace.
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