The tribunal sided with the Competition Bureau in finding Cineplex guilty of deceptive marketing practices, particularly for not presenting the full price of movie tickets upfront.
The bureau described the $1.50 online booking fee as 'drip pricing', where customers are drawn into a purchase without full disclosure, highlighting the unethical practice.
Matthew Boswell emphasized that the ruling sends a clear warning to businesses that engaging in drip pricing will result in robust penalties and is legally unacceptable.
Cineplex argued that it informs moviegoers about potential fees, but the tribunal ruled differently, highlighting the need for transparency in pricing practices.
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