Californians will soon be getting more protection against subscription abuses, including the right to unsubscribe with one click of the mouse. Gov. Gavin Newsom signed Assembly Bill 2863 into law, providing a series of safeguards on subscription contracts. In the words of Robert Herrell, the executive director of the Consumer Federation of California, 'Consumers have had it with rampant automatic subscriptions where it is close to impossible to put a stop to something a consumer no longer wants.' This bill aims to simplify the cancellation process, making it just as easy to leave a subscription as it is to join.
The new law specifies that companies must obtain 'express affirmative consent' before enrolling someone in automatic subscriptions. This measure is crucial in protecting against unexpected charges and services, ensuring consumers have clarity about their subscriptions. It emphasizes that businesses cannot surprise customers with automatic renewals unless they have given explicit permission. The anticipated impact of the bill is significant, as it aims to curb deceptive practices that have often led to consumer frustration and loss.
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