Kelli McCluskey, the chief executive artist at pvi, stated, "We've learned that coming at things with aggression doesn't help; we need to lead with kindness and humour. I think people are more open to humour than they are to aggression."This sums up their change in approach toward activism, diverging from more aggressive methods and focusing on a more lighthearted, yet impactful, means of communicating their message.
McCluskey stated, "Despite the majority of Australians' concerns for the fossil-fuelled climate emergency, the world's biggest contributors to it are largely continuing business as usual... with seemingly little or no credible plans to decarbonise." This succinctly expresses the core concern of the collective regarding the inaction of major corporations amidst climate change.
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