The lawsuit accuses Amazon of regularly showing inflated list prices for Fire TVs, making discounts seem larger than they are, thus misleading customers.
It alleges the company created 'fake list prices' for its Fire TVs, deceiving shoppers into believing they were getting substantial discounts during sales.
Many Fire TVs allegedly haven't approached the advertised list prices in over a year, misleading customers about the value of the discounts offered.
The suit references a 2021 case in California where Amazon was required to stop using misleading list prices, highlighting a pattern of deceptive pricing practices.
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