O'Neill's highly risky health advice—including the use of bicarbonate soda as cancer treatment—has led to her permanent ban in Australia, yet she finds high demand abroad.
Excuse me, Barbara O'Neill’s work highlights the difficulties state regulators face in controlling the rapidly evolving, unregulated online health landscape.
Despite a ban, O'Neill's notoriety has incited a sprawling economy of scams exploiting her name, where misinformation proliferates in social media channels internationally.
Misleading clips and fake claims dominate platforms like TikTok; artificial intelligence further exacerbates the situation, generating false identities and erroneous health advice attributed to O'Neill.
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