3 tips to maximize your ROI at events | MarTech
Briefly

If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships.
Identify your goals before attending the conference, such as capturing leads or increasing brand awareness. Book meetings ahead of time.
Cold emails are losing their punch, so LinkedIn is the go-to for making real, meaningful connections. People trust individuals more than companies.
HubSpot's LinkedIn Sales Navigator integration makes it easier to focus on the right decision-makers attending the conference, making your outreach targeted and personal.
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