This Revived Pho Restaurant Is the Redemption Arc San Francisco Needs Right Now
Briefly

The beloved San Francisco restaurant Turtle Tower, which once boasted four locations, closed its doors in late 2023 amid pandemic-related challenges and the 'doom loop' narrative clouding the city’s recovery. After the closure of its final location, owner Steven Nghia Pham's decision to seek a partner led to a revival plan spearheaded by customer and investor Arash Ghanadan along with partner Hilwim Wong. The restaurant will reopen at a new location with an expanded menu and fresh decor, signaling hope for its dedicated fanbase and broader community renewal efforts.
The story arc of a beloved restaurant going from four locations at its height to closing down in 2023 felt defeatist, echoing wider concerns about San Francisco's recovery post-pandemic.
Despite its struggles, Turtle Tower's closure sparked possibilities for a comeback, leading to new partnerships aimed at revitalizing the restaurant and its offerings.
Read at Eater SF
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