Luke Vaughn, a Portland resident, achieved the title of "local legend" by completing an impressive 490 miles over a month-long running competition organized by Chipotle in partnership with Strava. This challenge aimed to engage communities in fitness, rewarding the top participants with free Chipotle for a year. The competition encompassed 25 cities across North America and Europe, chosen for high Chipotle consumption, promoting both physical activity and the brand. Vaughn's dedication was manifested through an 80-hour commitment to running, showcasing remarkable endurance and involvement in local fitness culture.
Luke Vaughn, a dedicated participant in the Chipotle x Strava: The City Challenge, took on the monumental task of completing 490 miles over 80 hours in a month-long competition.
Chipotle initiated its first international Strava segment challenge in January, selecting 25 cities based on their Chipotle consumption to foster community engagement through physical activity.
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