In announcing the deal, Rush Street Interactive emphasized that Hellmuth will use his renowned expertise and charisma to enhance player experiences across online platforms.
Hellmuth expressed excitement about the partnership, stating that after waiting over 10 years, he finally found the right online gaming partner in BetRivers.
Historically, Hellmuth has represented various brands, leveraging his 'Poker Brat' persona, but he felt a strong connection to BetRivers as his ideal partner.
Despite his past sponsorships with brands unrelated to poker, Hellmuth sees his new deal as a significant alignment in his career ambitions.
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