YouTube has established itself as a prominent platform for podcast consumption, reporting over 1 billion monthly active viewers by January 2025. In 2024, podcast content played on living room devices exceeded 400 million hours, showcasing the platform's unique appeal in audio-driven formats. Data reveals that nearly a third of weekly podcast listeners, aged 13 and up, primarily use YouTube, indicating a shift in how audiences engage with audio content through visual media channels.
YouTube has emerged as a significant player in podcast consumption, boasting over 1 billion monthly active viewers and 400 million hours played on living room devices.
Despite being primarily a video platform, YouTube’s user engagement with podcasts highlights the shifting landscape where audio content meets visual media for broader reach.
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