In 2024, the podcasting industry has undergone a significant transformation, with video emerging as a central component of its identity, reshaping how content is created and consumed.
Platforms like The Ringer and NPR are reorienting their podcasts around video formats, illustrating a shift in podcasting that sees video as a necessary element of storytelling.
Shea Serrano highlights, 'It's become impossible to scroll any social-media platform for more than five seconds and not come across several videos of people talking into microphones,' pointing to the ubiquity of video content.
Jon Caramanica notes that 'Discovery is happening almost entirely in social video,' emphasizing how podcast audiences are increasingly accessing content through visual mediums.
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