The recently released study by NPR and Signal Hill Insights reveals insights into news podcast listening habits among 5,071 Americans. Approximately 31% reported listening to a news podcast within the past month and shared reasons for tuning out shows. Commonly, listeners cite losing interest in content as their primary reason, with additional factors like excessive ads and stale discussions. The study also notes that news podcast consumers tend to listen weekly, prefer YouTube for accessing shows, and are predominantly male with higher education and income levels.
Most podcast consumers listen to podcasts weekly and are sensitive to repetition; they seek fresh content, avoiding shows with too many ads or stale discussions.
The data suggests that news podcast listeners are predominantly male, well-educated, and have higher household incomes compared to the general U.S. population.
The study reveals YouTube as the leading platform for news podcast listening, preferred by 44% of respondents, showcasing shifting media consumption habits.
Common reasons for disengagement from news podcasts include losing interest and finding a better podcast, with news listeners more likely to cite ad overload.
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