This report not only highlights the incredible growth in the LATAM podcast landscape but also provides invaluable insights for advertisers and publishers looking to engage with a highly dynamic and evolving audience. - Oscar Sermeno, Vice President of Market Strategy for the Americas, Triton Digital.
From survey work fielded between June 2023 and May 2024 we learn that LATAM podcast listeners overwhelmingly prefer mobile listening - it's 75% of all listening.
Prisa Radio owns the top spot in the top 10 publishers with 103,524 average active sessions and nearly 39 million session starts.
The most downloaded episode overall was 'Manchester City y la gloria del Mundial de Clubes' from Titulares Deportivos (Grupo BluRadio) with 460K downloads during the past year.
#latam-podcast-landscape #advertising-insights #top-publishers #listening-trends #most-downloaded-episode
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