"This American Life" leaves NYT for NPR; slims ad load
Briefly

Every press release in the world says the word 'thrilled,' and you're like, 'Thrilled? Really?' But let me say sincerely: We are thrilled. -Ira Glass, host, This American Life
Glass praised NPM for recognizing his show's potential, highlighting the shared public radio roots and the match in tone between podcast advertising and This American Life.
"NPM was an early leader in podcast sponsorship sales and we are extremely proud to add an iconic podcast like This American Life to our offering," said NPM Senior VP of National Sales Scott Davis.
"Once in a long while in business, a marriage comes along which is just perfect, where the union makes each party better," said Assemble Partners' founder David Heller, commenting on the strategic partnership between NPM and This American Life.
Read at RAIN News
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