The article discusses a manifesto by Oxford Road emphasizing the need for a unified definition and structure for podcasting to foster its growth. CEO Dan Granger highlights that podcasting has evolved into a fragmented space, complicating monetization for creators, platform usability, and investment for advertisers. The report details three key findings on the importance of podcasting as a brand and suggests that while the definition must evolve, it should not compromise the core essence of the medium. The article underscores that a clearer framework is essential for all stakeholders in the podcasting industry.
Podcasting has reached a pivotal moment where its next phase of growth depends on how clearly we define and measure it. What was once a niche, audio-driven medium is now fragmented across platforms, formats, and metrics.
For creators, it raises the bar to entry and clouds monetization paths. For platforms, it complicates discovery and categorization. For advertisers-the economic engine of the industry-it slows investment due to unclear standards and fragmented reporting.
Collection
[
|
...
]