Spotify's new 'Partner Program' allows popular podcast hosts to monetize video content, providing extra income sources beyond just advertising revenue.
With over 65% of eligible podcasts enrolling in the Partner Program, Spotify aims to significantly enhance its video podcast offering to compete with YouTube.
Spotify’s launch of Podcast Clips offers creators a tool for short-form video promotion, effectively increasing listener engagement compared to traditional previews.
Premium users now get the benefit of ad-free video podcast viewing, enhancing the overall user experience and content accessibility.
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