Jay Shetty has signed an agreement worth up to $100 million to bring the video version of On Purpose exclusively to Spotify and Netflix starting 13 July. Spotify and Netflix will jointly distribute new full-length video episodes, while older episodes and promotional clips will remain on YouTube and other platforms. Spotify will sell ads on the podcast. Spotify and Netflix confirmed the deal but did not disclose financial details. The arrangement is the first time Spotify and Netflix have jointly signed a single creator. Spotify benefits from exclusive ad-sales tied to a high-profile podcast, while Netflix gains video content that can fill daytime viewing hours. Podcast subscriptions and ad-supported models are increasingly central to media strategies.
"Jay Shetty has signed a deal worth up to $100 million to bring the video version of his On Purpose podcast exclusively to Spotify and Netflix starting 13 July. It is the first time the two companies have jointly signed a creator. Jay Shetty, the former Hindu monk turned self-help podcaster, has signed a deal to bring the video version of his show On Purpose exclusively to Spotify and Netflix. The arrangement is worth as much as $100 million over multiple years, according to people familiar with the deal cited by Bloomberg."
"The show will move to Spotify and Netflix on 13 July. Older episodes and promotional clips will remain on YouTube and other platforms, but new full-length video episodes will be exclusive to the two services. Spotify will sell ads on the podcast. Netflix and Spotify confirmed the agreement but declined to comment on the financial terms."
"This is the first time Spotify and Netflix have teamed up to sign a single creator. The two companies already have an established relationship. Spotify has placed several of its podcast properties on Netflix, including Bill Simmons' programme, and Netflix co-CEO Ted Sarandos sits on Spotify's board. Netflix launched podcasts on its service in January 2026 through arrangements with iHeartMedia and Spotify, debuting 34 licensed and original shows in the first month alone."
"The joint structure serves both companies differently. Spotify gets an exclusive ad-sales relationship with a top-tier podcast, feeding its advertising business with premium inventory. Netflix gets video content that fills daytime viewing hours, a gap in its programming schedule that scripted and unscripted originals do not efficiently address. Podcast subscriptions and ad-supported models are becoming central to how"
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