Spotify announced new features to enhance podcast visibility and user experience while competing with rivals like Apple and YouTube. The app will now recommend podcasts on its Home page and introduce a Following feed for users to track their favorite shows' latest episodes. Spotify has also invested in video podcasts and will leverage tools to allow creators to better connect with fans. Initial feedback suggests that these features are leading to increased user engagement, although YouTube currently dominates U.S. podcast listeners.
Spotify's new features aim to enhance podcast visibility and user engagement as it seeks to compete with Apple and YouTube for podcast streaming dominance.
The addition of a Following feed enables users to easily track their favorite podcasts, improving user experience and encouraging more engagement.
Early feedback indicates the Home tab recommendations have increased user interaction with podcasts, showing Spotify's commitment to becoming a leading podcast platform.
Despite Spotify's advancements, YouTube remains the frontrunner among U.S. users, highlighting the competitive landscape of the podcasting space.
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