"We haven't yet reached 'peak podcast' as Australians told us they're keen for more." - Kelly Riordan, Director, Deadset Studios
One out of ten soak up 10+ episodes weekly, and Spotify is the most preferred listening platform for Australian audiences, with YouTube and Apple Podcasts trailing.
15% of non-listeners say they can’t find interesting content and 19% claim 'they never thought about listening,' revealing potential growth areas.
PodPoll asserts saturation hasn't been reached, highlighting that 44% of regular listeners try new titles monthly, indicating a robust appetite for new content.
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