In this tech, Podchaser is leveraging AI as opposed to first-party data. The result claims to predict audience attributes more precisely, and some segments are called out - country of residence, parental status, and education level.
Podchaser emphasizes the incoming cookie-free futures, in which automated intelligence might serve to replace personal data gathered from internet activity.
#ai-powered-analytics #podcasting-industry #audience-targeting #latinx-media #partnership-announcement
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