The Acast report illustrates that over 95% of podcast listeners intend to maintain or increase their listening time in the next six months, showcasing the format's growing popularity.
Listeners in emerging markets exhibit high engagement with podcasts, as nearly 80% report being engaged or highly engaged, far surpassing engagement levels for social media.
In stark contrast to radio, where only 27% of listeners anticipate increasing their engagement, nearly 50% of daily podcast listeners in established markets expect to listen more over the next half year.
Buying decisions are influenced by podcast advertisements, with over two-thirds of Indian podcast listeners confirming they made purchases after being exposed to podcast ads.
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