A recent NPR report reveals that news podcast listeners are more likely to engage with YouTube for both video content and podcasts compared to non-news listeners. The report, part of the '2024 Podcast Landscape Report,' indicates a surge in news podcast consumption, with many users spending more time on YouTube and engaging with video podcasts. This trend aligns with YouTube's rise as a leading podcast platform in the U.S., outpacing traditional audio services. Moreover, publishers are responding by increasing video podcast production to capture this audience.
87% of news podcast listeners say they consume video podcasts, compared to 81% of non-news podcast listeners, highlighting a significant trend in media consumption.
YouTube was the top platform for podcast consumption for news consumers, as its growth accelerates past traditional audio platforms like Spotify and Apple Podcasts.
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