Mercury, known for its successful podcast lineup including The 40K Forecast and PastMaster, seeks to democratize audio resources traditionally held by major players. Founder Liam Heffernan emphasizes creating equal opportunities for creators while monetizing their content. The partnership with SoundCast enhances Mercury's ad capabilities, enabling programmatic audio advertising and significant monetization. SoundCast aims to solidify its position in the UK market, assisting Mercury in optimizing its inventory and expanding its reach within the ad industry.
"One of the driving forces behind Mercury is being able to level the playing field in our industry, and democratize the resources usually reserved for the big players," says Mercury founder Liam Heffernan.
"This partnership unlocks major monetisation opportunities for our shows, and finally brings these platforms to the creators who can benefit most from them."
"Our SSP will help Mercury utilize its ad inventory and fulfill programmatic demand," says SoundCast.
"This partnership also allows us to strengthen our presence in the UK, towards becoming the number one solution for publishers, media agencies and advertisers."
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