The first of three insights presented illustrates the ebb and flow of monthly listening. The graphic is interesting; we observe that the range from lowest to highest month is only about 24%. The company is emphasizing this result as a way of promoting a new Q&A function available to podcasters. The questions and replies are displayed on the podcast episode page. In this feature Spotify does offer default questions ... and advises that podcasters ignore those defaults. Customized questions are eight times more likely to receive responses.
Furthermore, listeners who engage with Q&A have much higher consumption overall - 2.35x as many consumption hours.
#Spotify for Podcasters #Fan Study #listener behavior #marketing strategies #monthly listening #interaction #Q&A feature #consumption #engagement
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