Playmaker, founded by Brandon Harris in 2018, offers athletes a platform to share their stories, challenging traditional sports media's narrative. By focusing on video content rather than audio, Harris has created a unique space for players, featuring collaborations with stars like Angel Reese and Shaquille O'Neal. Harris's vision stems from his dissatisfaction with traditional sports marketing, aiming to engage fans directly via dynamic athlete-driven content. The company has produced substantial graphic content and utilizes audience feedback to refine their offerings, reinforcing the importance of fan engagement in sports storytelling.
I was on the buying side, and I always saw people on the other side having way more fun. I was tired of just getting people to buy merch. I wanted to build things that fans could enjoy.
Our pitch was simple: We understand the landscape, know how to engage on social, build communities, and create engaging video.
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