The article highlights the importance of strategic marketing for lawyers, emphasizing the need to create a strong personal brand. Dennis Meador shares insights on how attorneys can enhance their market position by focusing on specific niches like high-net-worth or father-focused divorce cases. Key strategies include ensuring that their website presents a clear message of expertise and employing podcasting as a means to connect with their target audience. By aligning marketing efforts with client profiles and local realities, lawyers can effectively grow their practices and engage potential clients meaningfully.
Your Website Is Your First Impression. Most clients check out a lawyer's website before making contact - make sure it clearly reflects your expertise and value.
Podcasting Is a Hidden Gem. Going viral isn't the goal - speaking directly to your ideal audience is. Even 50 engaged listeners can be more valuable than 50,000 views.
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