
""Think of them as benign drug dealers. They're trying to get you hooked so that you have to have their product.""
""It's like gasoline on the debt fire.""
""Payment decoupling: when the pain of paying is separated from the pleasure of receiving, people spend more and feel less financial friction doing it.""
""These products were tested in a real consumer market, observed for their effect on spending behavior.""
Pay in 4 programs, offered by companies like Affirm and Klarna, are engineered to make spending easier by decoupling payment from purchase. Unlike credit cards, which show the full price, Pay in 4 presents smaller payments, making it feel manageable. This leads to increased spending and less financial friction. Banks have adopted these programs in the U.S. after observing their debt-inducing effects in Australia, indicating a strategic design to encourage consumer debt accumulation.
Read at 24/7 Wall St.
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