Brits love a good laugh, and it shows with comedy topping the podcast charts. In the UK, podcasts are booming with over half the population tuning in every month, which is much higher than other countries such as Australia (53%) and Singapore (55%). And nearly half of those people listen weekly.
The UK’s robust podcast engagement, particularly in the sports genre, provides a fertile ground for advertisers looking to tap into a highly engaged audience.
Daily podcast listeners are 53% more likely to also be daily broadcast radio listeners, demonstrating a strong cross-platform engagement.
#uk-podcasting-habits #podcast-genres #podcast-advertising #cross-platform-engagement #preferred-devices-and-platforms
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