Social media has shifted from sharing personal photography to prioritizing video content, spurred by platforms like TikTok. The pandemic exacerbated this trend, influencing even Instagram and Facebook to promote ephemeral content like reels and stories. Today, the focus is less on photographs and more on the identities and brands of their creators. This change has disadvantaged traditional photographers who struggle to gain traction unless they adapt to the video-centric landscape, leading to a performative culture that neglects the art of photography itself.
This kind of shift in what photography means has hurt a lot of good artists, many of whom are unable to get views because they refuse to make videos to boost their popularity.
Today, a photograph on social media is not the center point that's driving the conversation forward; it's the photographer and the brand that they create.
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