"The main trend we expect for 2026 is authenticity,"
"undeniable shift toward imagery and design that feels real, honest and genuine"
"Right now, anyone can create something that might be called art, regardless of skill, taste or perspective,"
"Now, new tools are being marketed as shortcuts. In that shortcut, we lose something important - the creative process."
Authenticity becomes the dominant creative trend in 2026, with imagery and design moving toward work that feels real, honest and genuine. The shift responds to the proliferation of similar-looking, easily produced AI-generated images and a cultural desire for tangible originality and maximalist expression. There is renewed emphasis on supporting original artists and on the value of skill-building, creative struggle and iteration. Shortcuts marketed by new tools risk eroding the creative process by removing necessary cycles of failure, learning and refinement. The interval between intention and mastery shapes perspective, depth and distinct artistic voice.
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