"“Everything we've been doing is about like breaking people open, allowing people to be their messiest or their happiest selves at the same time,” says Amrit Tietz, who founded the company with Lauren Levinger in late 2024."
"“The popularity of the cards highlights how we desperately want to talk about deep issues,” says Nicholas Epley, a professor at the University of Chicago Booth School of Business who has been studying conversation for two decades."
"“The Sticky Stuff, which is available on the Spread the Jelly website for $45, joins a growing number of conversation cards that have entered the market, including therapist Esther Perel's Where Should We Begin? cards that launched in 2021, Tales, which facilitates conversations with kids, and even the fast food chains Chick-fil-A, which gives out cards meant to prompt conversations around the meals.”"
Conversation cards are designed to help mothers move beyond predictable small talk into meaningful discussions about birth, postpartum, relationships, and marriage. Spread the Jelly launched The Sticky Stuff, an 18-month-old media platform, with a deck of cards available for $45. The cards aim to “break people open,” encouraging participants to share both messy and happy experiences. The Sticky Stuff joins other conversation card products, including Esther Perel’s Where Should We Begin? and kid-focused conversation cards, as well as meal-prompting cards from fast food chains. Growing popularity reflects a strong desire to talk about deep issues and connect more honestly.
Read at Fast Company
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