Subnautica 2 Publisher Krafton Offered Employees Massive Baby Bonuses, And It Paid Off

"Krafton recently offered cash-based support for its employees--up to 100 Million Won or around $67,000--per child for childbirth, and the initiative saw double the number of babies born to its employees. Krafton's support includes an initial 60 million Won ($40,100) lump sum for employees who had a child born on or after January 1, 2025, and they could continue to receive a payment of 5 million Won ($3,344) each year over the next eight years of employment at the company."

"Krafton says that 46 babies were born in the first year of the program, roughly double compared to the same time periods in 2024 and 2025. Additionally, the company has extended parental leave up to two years and introduced other measures as part of its joint research with Seoul National University's Population Policy Research Center. The results from this program will be used to inform other corporate programs designed to improve South Korea's disastrously low birth rate."

""We have confirmed that companies can bring about real change when they actively participate in solving social problems," Krafton executive director Choi Jae-geun said to Social Economic Daily. "We will continue to set an example in corporate social responsibility and keep building a culture where work and family can be pursued together.""

Krafton offered cash-based support to employees for childbirth, providing up to 100 million Won (about $67,000) per child. The program included a 60 million Won lump sum for children born on or after January 1, 2025, plus 5 million Won each year for eight years of continued employment. It also extended parental leave up to two years and added other measures through joint research with Seoul National University’s Population Policy Research Center. Krafton reported 46 babies born in the first year of the program, roughly double compared with similar periods in 2024 and 2025. The company plans to use results to inform other corporate efforts to address South Korea’s low fertility rate.

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