Stores are starting to display Halloween pajamas, decorations, and costumes, with Pottery Barn Kids' costumes being particularly appealing. Their baby costumes, like a hot pink flamingo, have previously gone viral, and this year's collection is expected to be just as popular.
Influencers and mom bloggers continue to showcase elaborate birthday parties and Halloween costumes on social media. While some opt for handcrafted uniqueness, many parents prefer the convenience of buying ready-made costumes that their kids will love and feel excited about.
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