A recent survey revealed that a significant 72% of parents express concern about the future their children will face, emphasizing the need for sustainability.
Parents are prioritizing sustainability in raising their children, with 41% saying it's a key household focus and 89% actively discouraging wastefulness among kids.
Key sustainability lessons passed down include turning off lights (59%), limiting water use (55%), and teaching children to reuse items or avoid littering (50%).
The commitment to sustainability is driven by a strong belief among 72% of parents that their generation must act responsibly to protect future generations.
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