"The firm surveyed 1,000 parents of 8- to 15-year-olds about their children's financial interest and conduct. The results build on previous research, which found that Gen Alphas, while mostly still in middle school, are massively savvy financially. According to the new survey, a staggering number of Gen Alphas are already earning an income. In total, 95% are making money. But the ways they're lining their pockets differ."
"Some 85% percent receive an allowance, though most of the parents surveyed (55%) said their kids have to earn it. Good behavior and grades earn money for 67% of Gen Alphas; 78% get paid for doing chores. However, Gen Alphas aren't just earning inside their homes. More than half (57%) earn money through babysitting, lawn care, and other jobs, while another 14% use the internet to sell or resell items."
"The earnings are more than pocket change. On average, Gen Alphas have $52 per week of their own money, up from $45 two years ago. That comes out to a whopping $2,704 per year. The world of Gen Alpha-largely happening online-is made up of influencers doing fascinating and sometimes ridiculous things to earn a buck (or millions of them)."
A survey of 1,000 parents of children ages 8 to 15 finds that 95% of Gen Alpha are already making money. Most earnings come from parents through allowances, with 85% receiving allowance and 55% requiring children to earn it. Payment is tied to grades and good behavior for 67% and to chores for 78%. More than half earn through babysitting, lawn care, and other jobs, while 14% sell or resell items online. Average weekly personal money is $52, up from $45 two years earlier, totaling about $2,704 per year.
Read at Fast Company
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