The Prudential survey reveals adults' predictions regarding Beta Babies, born between 2025 and 2039. Respondents, including parents and potential parents, foresee a world with significant changes such as unprecedented job markets and major technological advancements, including AI's role in health care and education. While the data presents concerning shifts, financial advisors underscore the ability to equip Beta Babies for a rapidly evolving landscape through proactive parenting strategies. Importantly, these predictions remain speculative and highlight societal dynamics that could impact future generations in various capacities.
The overwhelming majority of Beta Babies have yet to enter the world - or even be conceived - yet the adults tasked with bringing them up already have predictions on the world they'll live in.
What stood out to me the most in Prudential's new report is that Generation Beta is set to experience a radically different world, with big changes in technology, society, and the economy.
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