"Seeing lots of great jobs at brilliant content agencies - but very few openings for content editors, managers, writers. Is there still value in written content? Should content editors retrain as SEO, PR, data? From where I sat, there were opportunities in abundance if you specialised in SEO, PR, data, design, strategy - but content creation and writing? These seemed to be harder to find."
"I couldn't help wondering whether the art of writing was gradually being downgraded and devalued, pushed down the priority wish list from recruiting companies. Perhaps writing content was no longer seen as a specialism worth investing in; something that could be delivered by other teams, as an extra, or a bolt-on. After all, anybody can write, right? Wrong."
A content professional observed that while digital agencies were rapidly expanding and hiring across multiple specializations like SEO, PR, data, and design, opportunities for content editors, managers, and writers appeared scarce. This prompted questions about whether written content was being devalued or relegated to secondary status within organizations. The observation raised concerns that writing might no longer be viewed as a worthy investment or core specialization, but rather as an ancillary task any team member could handle. However, the reality contradicts this assumption. Professional writing represents a distinct skill requiring years of development and expertise. Content serves as a fundamental element across all digital work, making skilled writers essential rather than expendable.
Read at Thedrum
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