Why some advertisers are reconsidering old school marketing channels
Briefly

In light of the digital boom, online advertising costs have gone up and data privacy initiatives have obscured measurement, rendering the current digital ad landscape expensive and murky.As a result, some startup advertisers are returning to traditional ad channels, like direct mail and out-of-home billboards, with an eye on diversifying their media spend and discovering new ways to get in front of shoppers.
Read at Digiday
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