Want people to pay for your stuff? Show the value like this

"I realized that if no one bought the product, I'd be out on the street. So I learned how to: present the benefits in the best possible way, make sure they don't feel cheesy, keep them honest, make people actually want to buy, explain clearly and definitively what the product is and what it does."

"While working at Google Cloud, I realized that some digital products are so complex they're hard to explain clearly, let alone sell. It's one thing to sell a mop - it mops the floor. It's another to sell an AI-powered development tool, an educational program, or both at once, bundled with credits for an entirely different..."

Marketing became essential when working on projects with limited budgets where product failure meant financial consequences. The key to successful marketing involves presenting benefits authentically without appearing deceptive, ensuring clarity about what products actually do, and creating genuine customer desire. Complex digital products, particularly those involving AI tools or bundled services, present unique communication challenges compared to simple physical products. Success requires learning to explain intricate offerings in straightforward, definitive terms that resonate with potential buyers while maintaining honesty and avoiding manipulative tactics.

Read at Medium