A new option for consumers allows them to market their home as a delayed marketing exempt listing, enabling sellers to control the public marketing timeline. This policy affects how listings are shared among brokers via IDX, preventing wider syndication during the delay. As these changes unfold, larger brokers may leverage it to hinder smaller competitors reliant on IDX, raising questions about market practices and strategies among firms at odds with the Clear Cooperation Policy. Informed consent from sellers remains critical in this process.
"The delayed marketing exempt listing will still be available to other MLS participants through the MLS platform but not through IDX."
"Many large brokers will make most of their listings delayed' to kneecap smaller or buy-side-heavy brokers who rely on IDX."
"According to NAR, the new policy complements existing frameworks for sellers and agents, ensuring that all stakeholders are informed before they make decisions on marketing listings."
"Firms that disagree with the Clear Cooperation Policy, such as Compass and The Agency, must decide on a path moving forward with this new listing approach."
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