"YouTube officially responded to the reports and has said that it does not use non-skippable 90-second ad breaks and is not actively testing this format either."
"If 90-second ads aren't a thing, why are so many users reporting the same experience at the same time?"
"YouTube has confirmed that 90 seconds unskippable ads are not an intentional feature, but it hasn't explained how they started appearing in the first place."
"What we do know is that YouTube has been gradually expanding longer, unskippable ad formats."
YouTube users have reported seeing 90-second unskippable ads, prompting confusion. The platform stated that such ads do not exist and are not being tested. However, many users continue to experience these ads, leading to skepticism about YouTube's response. The company is investigating the issue, but no clear explanation has been provided. YouTube has been expanding longer unskippable ad formats, raising questions about the potential introduction of 90-second ads in the future.
Read at Digital Trends
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