"Searches for dropshipping side hustles fell by 45 percent last year as rising tariffs and the end of the de minimis exemption ate into profit margins. There were also several side hustles that saw big gains, according to the report. Those spikes in interest were trending for a variety of reasons, from lower barriers of entry to high salaries."
"Interest in freelance writing spiked a jaw-dropping 5,546 percent last year, according to Falcon Digital's research. AI tools are being cited as a way to make it easier to polish work. Similarly, video content creation (ranging from educational videos to marketing to behind-the-scenes videos) also saw a spike (up 1,850 percent) thanks to AI tools that can quickly edit raw video."
"If you know the audience you're trying to attract, especially with a specialized type of content, you could set yourself apart from the competition. That said, be aware that content creation is a side hustle that, while it can be lucrative (brands pay between an estimated $150 to $600 per video they can put on their social media accounts), demands a lot of your time."
Seventy-two percent of U.S. workers rely on secondary income through side hustles. Falcon Digital Marketing analyzed Google search volume trends from 2024 to 2025, revealing significant shifts in side hustle popularity. Dropshipping searches fell 45 percent due to rising tariffs and elimination of the de minimis exemption. Conversely, freelance writing searches increased 5,546 percent and video content creation rose 1,850 percent, both driven by AI tools that streamline production. Online tutoring searches jumped 1,011 percent. High search interest indicates strong demand but also increased competition. Success requires identifying specialized niches and understanding target audiences. Content creation offers lucrative opportunities, with brands paying $150 to $600 per video, though it demands substantial time investment.
Read at Inc
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