"In today's MadTech Daily, we discuss Google set to double AI spending to USD$185bn (£137bn) after strong earnings, Netflix reaching 61% of UK households, according to Barb, and Baidu unveiling its first dividend alongside a USD$5bn (£3.7bn) buyback. The US Department of Justice escalated its antitrust battle with Google, filing a cross-appeal in the landmark search monopoly case. The move signals continued disagreement over the remedies imposed on Google for allegedly dominating the online search and search advertising markets,"
"While regulators pressed pause on power plays, platforms pushed ahead with AI-driven transformation. Amazon unveiled plans to open its advertising stack to AI agents, launching an open beta of its Amazon Ads Model Context Protocol (MCP) Server. The new integration layer allows AI agents to interact with Amazon Ads via a single, standardised connection, reducing friction for advertisers and ad tech partners looking to automate workflows."
Google will double AI spending to USD$185bn after strong earnings, signaling a major pivot toward AI-driven capabilities. Netflix has reached 61% of UK households per Barb, while Baidu announced its first dividend and a USD$5bn buyback. The US Department of Justice filed a cross-appeal in the landmark search monopoly case, contesting remedies tied to alleged dominance in online search and search advertising. Netflix faced intense questioning from US lawmakers over its proposed USD$82bn acquisition of Warner Bros. Discovery, with concerns about competition, labour impacts, and consumer harm. Amazon launched an open beta for its Ads Model Context Protocol to enable AI agent integration, and Alibaba pledged 3bn yuan in promotions to boost adoption of its AI app Qwen.
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