The pandemic initiated a significant cultural shift regarding work, with many workers leaving traditional jobs in search of flexibility and fulfillment. Amid this backdrop, multi-level marketing (MLM) schemes surged, attracting those disillusioned by typical employment. Advocates framed these ventures as opportunities for financial independence, appealing to individuals seeking alternative employment paths. Bridget Read's book, "Little Bosses Everywhere," delves into this phenomenon, addressing the legal complexities and cultural implications of MLMs, which blur the lines between legitimate business and dishonest practices.
"As millions of Americans lost or quit jobs, MLM advocates on the internet made an enticing pitch: Work as we knew it wasn't cutting it anymore; other options were out there."
"The Great Resignation marked a shift—perhaps a permanent one—in when, where, and how people wanted to work, leading to a resurgence in MLM interest."}],
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