"You're wasting your LinkedIn connections. Every week, you add new contacts, share valuable content, engage thoughtfully. But those connections sit there. Dormant. Unexplored. Other coaches fill their calendars with discovery calls from those same people. The difference isn't their content. It's what happens after someone clicks "connect." But wait. How does someone get from your LinkedIn to your email list? Lead magnets. Everywhere on your profile."
"Get them on your list first Before any email sequence works, you need their email address. Your LinkedIn profile should work like a funnel. Every element points to your lead magnet. Add a clear call to action in your header image. Link your lead magnet in your featured section. Share it in your posts. Mention it in your about section. Make it impossible to miss. Track where they came from with tracking links. Your email system should tag everyone who signs up from LinkedIn."
Place a compelling lead magnet prominently across LinkedIn profile elements to capture connection emails. Use header images, the featured section, posts, and the about section to direct connections to the lead magnet. Track signups with tracking links and tag LinkedIn-origin subscribers in the email system for segmentation. Send an immediate welcome email that recognizes the specific LinkedIn action and delivers the promised resource. Personalize messaging to the reason they joined and align initial emails with their apparent interest to increase engagement and the likelihood of conversion into discovery calls.
Read at Forbes
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